31% of U.S. Adults Prefer to Be Reached by Text Message

Publicado: septiembre 20, 2011 en Marketing
Etiquetas:, , , ,

Almost one-third of U.S. adults prefer to be reached by text message rather than a voice call on their mobile phone,according to a study by the Pew Research Center’s Internet and American Life Project.

Three-quarters (73%) of U.S. adults text and 83% of U.S. adults are mobile phone owners.

The study found that when it comes to a preferred method of contact, 31% of adults would choose a text message, 51% would choosea voice call and 14% say it depends on the situation. Fifty-five percent of heavy texters — those who exchange 50 messages or more aday — prefer texting to talking. This is the first year Pew has polled the preferred contact method, says the study’s lead researcherAaron Smith.

“It’s fun to collect a trend but asking new stuff is always really exciting, because wenever really know what to expect.” Smith says, admitting he prefers to receive textmessages.

Young adults between 18-24 text most frequently, sending on average 109.5 messages each day or 3,200 texts each month. The average mobile phone user inthat group sends or receives 50 texts each day or 1,500 texts each month.

The findings also reveal that mobile usage has leveled off among the U.S. adultpopulation. These statistics are very similar to 2010′s results. On average, 41.5 texts are sent or received on a given day. The average adult sends or receives 10 texts eachday. Cellphone users make or receive 12 calls on average each day.

The survey polled 2,277 adults over age 18, between April 26 and May 22. The margin of error for the survey is plus or minus 2.3% and plus or minus 2.7% among mobile phone users.

How do you prefer for people to contact you on your mobile phone? Let us know in the comments.

Zoe Fox
ORIGINALINFORMATION: http://mashable.com/2011/09/19/31-of-u-s-adults-prefer-to-be-reached-by-text-message-study/



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